At
the start of his consultation efforts ahead of the 2016 contest team FDC said
they had changed their campaign strategy to shift the power to cause change to
the ordinary Ugandan voter. In the weeks and months that followed, Dr Besigye
added that he could win the polls notably compliance but by defiance.
Whatever
the good Doctor meant by the above statements, his marketing approach to the
next elections do not rhyme with the assertions at least at this time. So what
is missing?
In the business of selling we call it content marketing:
In contrast to telling voters in every other gathering, social media update or
press briefing that they have and deserve all the power and authority over how their
leaders run the country, a content directed approach would be to show the
masses that they indeed and have that authority, even over you yourself before
they elect you their net president. How is this even possible?
The
team at Katonga road (Besigye’s campaign head quarter) can achieve a brilliant content-directed
campaign by doing among others the following.
1.
Let the audience determine where and when to hold a
rally.
If indeed power belongs to the ordinary supporter in
Mbale for example, it would be modest for the decision to address a rally in
Mbale to be decided by or at the smallest made after consulting with them in
the open.
Being in a society and generation
of autocracy, ordinary people are not used to this kind of leadership and only
a few might participate but at the end of the day it will make most sense for
the candidate as people will much easily understand what “power belongs to us”
means.
2.
Engage the voter online.
In a 50 year history, Uganda has not had an election
with more social media engagement than this: thank God the Doctor has embraced
the same. What is still lacking is the touch of “people power” as a whole?
For Besigye’s online campaign to get the make-over
it deserves, the
team at Najjanakumbi or Katonga road might be thinking of an #AskBesigye
session (which is still lacking) but what it really needs is a live #AskThePeople weekly session for the
doctor to hear from his supporters what and how they want the leadership and
country to be and he walks with them in that line.
This
way he will be practicing what he exactly preaches and the poor Ugandan who can’t
even ask his MP for his number will now feel empowered and good to go blue.
If
there is any sober Ugandan that doesn’t want a servant leader such as that one,
then there’s no need for the good colonel to be in Uganda’s Politics.
Find
me on Twitter
Comments
Post a Comment