In response to assertions by the NRM secretariat that he would be invited and is expected to be part of preparations for his opponent (Museveni’s) nomination early in November, the former premier issued a press statement in which among other things in repeated part of the wedding vows he made to his ailing wife Madam Jacqueline.
I quote, “…When I married my wife I made a promise that from that day forth, for better for worse, for richer for poorer, in sickness and in health while we both live, I would give her full support. I am her primary helper and so I have taken some time away from campaign activities in order to give her the support she needs. My family and I expect her to make a full recovery soon”...
Like many right thinking men would expect, the educated Mukiga in a lawyer’s suit would ably deliver the necessary communication including his partner’s health issues without repeating the wedding vows. However, he saw it otherwise.
What is clear from a marketer’s eye is that he was practicing Right-Brain-Advertising: an appeal to the hearts and not the logic. In order to expand and retain his constituency of Ugandans excited for change, the former premier was making an appeal to right brainers; the emotional, the women, the campus girls and women who can’t stop complaining of men who are not men enough to take care of their partners and families in such a time as Jackie’s.
The incumbent is always busy with official duties and gives minimal time to his wife and family in general. Kizza Besigye on the other hand spends a lot of his time in Uganda participating in political activism while his family lives thousands of kilometers away from Uganda.
Translated to make ordinary sense the statement would (in part) look like this: Hello Ugandans, I am a loving family man, at 66 I still caress my sick wife from hospital. I am a real man, I have a heart and if you elect me you know what to expect; love, love, love and much more love.
Forget about issues of Mulago being inefficient yet the man formerly at the centre of the responsible government takes his wife to foreign health facility, all females (including my mother and ‘friend’) can not hesitate to make a lover, a man who has a heart to become the first man in the land.
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